Social media for business magazine wins IPAO award 2010: Social Shift Magazine

For the third year in a row, the members of the Independent magazine Publishers Association of Ontario, IPAO have selected a magazine launched by my students from the joint journalism program at Centennial College/University of Toronto, as best new magazine.

Social Shift editors Sarina Adamo, Sarah Moore and Angela Rotundo at IPAO dinner.


IPAO members looking at Social Shift Magazine first edition


Social Shift Magazine first edition cover

Social Shift Magazine, with co-founders Sarina Adamo, Sarah Moore, and Angela Rotundo, was chosen because it is a timely new magazine that serves a growing demand by small and medium sized businesses to learn how to use social media to grow and profit.

The magazine, with its premiere edition launched in early December, tackles everything from using Facebook and Twitter, to other lesser known social media applications such as Deskarma and FourSquare.

The editors suggest businesses that want to grow their brand, should subscribe to to keep abreast of the rapid developments in the social media field.

There is a case study and profile of a Hamilton photographer, Jay Perry who is using social media to attract new customers both here and abroad.

The students’ winning magazine was the culmination of four months of work, from conceiving of the topic, to suggesting stories and content, to interviewing and writing, and gathering and assembling multi media audio, video and photo galleries. They also had to put together a companion website, a social media component to build a community of followers and readers, and do design, layout and find a printer.

Their supervising editor was Paul Grossinger,  a veteran publisher of several magazines including Canada Camps, Ontario Lacrosse, Security Matters and Security Products Canada, and owner of KAP Publishing. Paul is part of the faculty of industry experts on staff at the joint program between Centennial College and the U of T.

Congratulations to the Social Shift team, and to Paul, and special thanks for the mentoring and guidance by the members of the IPAO. And a special thanks to Paul Williams and Donna Kerry from Rogers Publishing, who inspired the class, as did Doug Bennet, of Masthead Magazine and Design Edge Canada, and to Kelly Dirken of Ironstone Media for advice and suggestions about layout, colours, type, leading and fonts.

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